Social Movements The Role and Influence of Mass Media Mass media is communication—whether written, broadcast, or spoken—that reaches a large audience.
In the last five decades or so, the media and its influence on the societies, has grown exponentially with the advance of technology. A common urban person usually wakes up in the morning checks the tv news or newspaper, goes to work, makes a few phone calls, eats with their family or peers when possible and makes his decisions based on the information that he has either from their co workers, Tv news, friends, family, financial reports, etc.
In our work we usually know what we have to do, based on our experience and studies, however on our routine life and house hold chores we mostly rely on the mass media to get the current news and facts about what is important and what we should be aware of.
We have put our trust on the media as an authority to give us news, entertainment and education. However, the influence of mass media on our kids, teenagers and society is so big that we should know how it really works.
The media makes billions of dollars with the advertising they sell and that we are exposed to, every single moment. We buy what we are told to buy by the media. These are the effects of mass media especially in teenagers, they buy what they see on tv, what their favorite celebrity advertise and what is acceptable by society based on the fashion that the media has imposed on them.
There are some positive and negative influences in young people of our society due to these ad campaigns in the media. Here is a positive influence example, if there is a quiz show on education that is getting a lot of attention by the media and gains popularity among your friends and society, you will more likely want to actively participate and watch these quiz shows.
These activities are good for the society and will promote literary activities in the youth. However a negative influence in teenagers is the use of guns and ammunition by celebrity movie stars, the constant exposure of which would seduce the teen to replicate the same behavior in the real life.
When we watch tv or a action movie we usually see many images of violence and people hurting others. The problem with this is that it can become traumatic especially in our children as they see it more and more. Our kids that are starting to grow and are shaping their personality values and beliefs can become aggressive or they can lose a sense of distinction between reality and fiction.
Another problem is that real war is used as a form of entertainment by the media, we should make our kids and teen aware that war is not a form of entertainment and that there is no win or lose like in video games, in real war everyone lose.
Teens, youngsters are in a stage of life where they want to be accepted by their peers, they want to be loved and be successful. The media creates the ideal image of beautiful men and women with all the ingredients of a successful person, you can see it in movies and tv. Another negative influence in teenagers, especially in the USA, that has grown over the last years is obesity.
There are millions of adolescents fighting obesity, but at the same time they are exposed to thousands of advertisements of junk food, while the ideal image of a successful person is told to be thin and wealthy. The media has a huge impact on society in shaping the public opinion of the masses.
They can form or modify the public opinion in different ways depending of what is the objective. For example, Pakistani media influenced the public opinion against the Taliban in Swat by repeated telecast of a video clip showing whipping of a woman by a Taliban.
Before that the public opinion over the military action against the Taliban in Swat was divided, but repeated telecast of this short video clip changed the public opinion over night in the favor of the government to take action.Mass media continues to evolve.
Our society continues do demand faster and better ways to converge mediums into ways that help us make our complex world less so. The question--yet to be answered. Mass media is the means used to communicate to the general public. In this lesson, you will learn the different platforms for mass media and the influence that mass media has on society.
CONCLUSION In general, the mass media is a means to deliver information from a source of information (communicator) to the recipient information (communicants).The entry of information by the mass media impact social change in society.
Mass media is communication—whether written, broadcast, or spoken—that reaches a large audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so forth.
Mass media is a significant force in modern culture, particularly in America. Sociologists.
The third edition of this classic textbook provides an invaluable guided tour through key areas: theories of media and society; studies of media organization; and studies of media, culture, and ideology.
Critical overviews are combined with original case studies. New essays include overviews of media and society from the perspectives of class, gender, and ethnicity that plug media .
"A valuable and stimulating collection for students of the mass media—a very worthy successor to the editors' earlier influential Mass Communication and Society."—David Morley, Goldsmiths" College, University of London5/5(1).